#Wordmark logo definition how to#

So, if a company, such as Reliance, Hero Motors, or Parle, has merely trademarked their official name, it is referred to as a wordmark. The wordmark, the most basic of the three, relates to the brand name. Let us now discuss the difference between a wordmark, logo mark, and composite logo mark. However, only extremely successful brands typically trademark anything other than their brand name, logo, or composite logo design. From the colour of the packaging (Cadbury’s) to the location of the composite label on jeans (Levi’s), popular companies have managed to trademark anything and everything. On the flip side, however, obtaining a trademark for your brand helps to preserve its integrity while keeping competitors at bay.Ī trademark can be obtained for a word, logo, sound, graphical representation, colour combination, or even fragrance.

#Wordmark logo definition how to#

Most Entrepreneurs are bewildered about how to protect their trademarks and hence opt to overlook the importance of acquiring brand protection, i.e. A brand is the identity of your company it is any visible expression of how your audience interacts with your products and services. To establish a strong brand presence, all business firms must safeguard their brand identity. Levis has a more elaborate logo composite mark, which includes the placement of its labels on the jeans. the logo contains the brand name, which is known as a composite mark, as in the case of Coca-Cola and BMW, Levis. Many trademarks combine the logo and the brand, i.e.